To amplify its mission of creating safer communities, iFearLESS has launched an outdoor campaign in Gauteng, featuring South Africa’s renowned anti-crime activist Yusuf Abramjee. This collaboration underscores iFearLESS’s unwavering commitment to empowering individuals with tools and resources to enhance personal safety. The campaign, set to run for three months, highlights the importance of crime prevention and safety awareness while showcasing the immense value of the iFearLESS app in addressing safety challenges in South Africa.
The collaboration between iFearLESS and anti-crime activist Yusuf Abramjee is driven by a shared vision of protecting South Africans from crime-related incidents and other safety concerns. “Yusuf’s fearless approach to crime, active citizenship, and dedication to defending the vulnerable align seamlessly with our mission to empower South Africans with tools like the iFearLESS panic button,” said Quentin Siminya, iFearLESS Managing Director.
Known for sharing anti-crime stories to raise awareness of hotspots and trends, Yusuf embodies the vigilance and advocacy that amplify the iFearLESS message. This collaboration not only enhances public education about safety but also aims to increase app downloads, ensuring more South Africans can access real-time protection.
A Partnership with Yusuf Abramjee Rooted in Purpose
The partnership with Yusuf Abramjee is a natural alignment for iFearLESS, combining shared values and a commitment to safety. With decades of activism, Abramjee has become a symbol of hope and advocacy against crime, using his platform to call for safer streets and stronger communities. The iFearLESS has teamed up with Abramjee to leverage his credibility and passion to ensure the campaign resonates deeply with South Africans.
As South Africa’s renowned anti-crime activist, Abramjee highlights the importance of collaboration in addressing the country’s alarming crime rates. He shares, “This partnership is important and will help make a difference. We know that crime is at an all-time high in South Africa. Many people experience poor service from call centers and emergency lines, such as 10111 and others. I believe that technology is the future.
We need to use innovative tools like emergency apps, such as iFearLESS, to ensure the safety of people living in South Africa. People are living in fear, and that is why I decided to collaborate with iFearLESS. I believe this app is vital—it can save lives, it is already making a difference, and helps people get assistance quickly in an emergency with the simple press of a button.”
This partnership reinforces iFearLESS’s mission to provide accessible safety solutions, empowering individuals and communities to take charge of their security in an increasingly uncertain world.
Amplifying Safety: The Impact of the iFearLESS Campaign with Yusuf Abramjee
This outdoor campaign, featuring billboards and digital displays strategically placed across Gauteng, leverages the influence of anti-crime activist Yusuf Abramjee to amplify the visibility of the iFearLESS app. The campaign’s messaging emphasizes the app’s role as a safety net for users at an affordable cost of just R50 per month. The collaboration solidifies iFearLESS’s positioning as a brand genuinely committed to its users’ well-being. Partnering with a trusted figure like Abramjee enhances the app’s credibility and relevance in a country where safety concerns dominate daily life.
Beyond boosting brand awareness, the partnership fosters deeper engagement with the community. Yusuf Abramjee’s involvement goes beyond being the campaign’s face—he actively participates in discussions and forums to highlight how innovative technology like iFearLESS can be a crucial tool in crime prevention. Abramjee expressed how deeply the iFearLESS app resonates with him, given South Africa’s high crime rates. “Knowing that violent crime in South Africa is at an all-time high—with almost 75 people murdered every day and thousands of robberies, hijackings, extortions, and kidnappings weekly—the statistics speak for themselves. Collaborating with iFearLESS is bound to make a difference,” he said.
He further stressed the importance of collective action: “We have to become active citizens. We cannot just complain about crime—we must be proactive, join hands, and strengthen partnerships and collaborations at every level. This app is critical, not only in saving lives but also in enabling authorities and private security to assist people in need. If we can make a difference, even for a few individuals, we will have succeeded in our mission to make South Africa safer.”
This campaign represents a powerful step forward in addressing safety challenges, underscoring the role of technology and partnerships in fostering a safer community for all.
The iFearLESS’s Commitment to Safety
This campaign is more than just an advertisement—it is a declaration of intent. iFearLESS is reaffirming its mission to be a trusted companion for individuals navigating the complexities of personal safety. The app’s features, including customizable emergency alerts for security and medical assistance and real-time GPS tracking, are thoughtfully designed to ensure that help is always within reach. By making safety tools accessible and affordable, iFearLESS empowers users to take control of their personal safety.
The partnership with Yusuf Abramjee reflects iFearLESS’s broader commitment to community engagement. By collaborating with influential stakeholders like Abramjee, the brand aims to address safety concerns holistically, blending technological innovation with grassroots activism.
Conclusion
As the campaign unfolds over the next three months, iFearLESS seeks to achieve more than app downloads. The true measure of its success will be seen in the impact it creates—empowered users, safer streets, and a growing culture of safety awareness.
The partnership with Yusuf Abramjee is just the beginning, signaling a new era for iFearLESS. By combining collaboration with trusted voices and innovative solutions, iFearLESS is committed to creating lasting change.
Join the Movement of iFearLESS App and Mr Yusuf Abramjee
Safety is a shared responsibility, and iFearLESS invites all South Africans to be part of this transformative journey. Download the iFearLESS app today and take the first step towards a safer tomorrow. “My appeal to South African people is to download the app for as little as R50 a month, which is nothing compared to its value. You’ll be able to get help quicker in an emergency. The iFearLESS app is very user-friendly and will most certainly get you the help you need within minutes,” said Abramjee.
Together, with leaders like Yusuf Abramjee and tools like iFearLESS, we can create a future where safety is not just a concern but a certainty. #StaySafeWithiFearLESS
Download the iFearLESS app today!
